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The Genius Behind "Sold-Out" external link

Joe Wikert's Kindleville | by Andrea Nadosy(noreply@blogger.com) | Wed, Feb 11

Joe Wikert's Kindleville is the #5 Blogger for Amazon Kindle

1) Amazon sells out of the Kindle in November 2008, putting it in a 10-12 week back order.

6) Amazon introduced the Kindle 2 on February 9th, 2009.

3) By placing the Kindle on backorder for 12 weeks, Amazon builds an unnatural demand for the Kindle, making the Kindle seem almost unattainable.

[Read original...]

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